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Late 2021, Absolut started a search for their next artistic collaborator. The campaign launched with a music video, showcasing Absolut artworks from the 80s to the present day in their natural habitat, the street. OOH ran in 10 countries across the globe, creating outdoor art galleries, recreating the experience of the film in the streets. Digital and social ads, films and promotions called out to creatives. As of November the first artists will submit their work. As they do, we will turn them into more films and animated social posts, drawing more eyes to the campaign. The winning entry, selected by a panel of leading artists, will run in global OOH alongside Absolut Warhol in May 2019.
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